WDCD São Paulo

What Design Can Do is an international conference that “aims to show design as a catalyst of change and renewal”, while addressing major societal challenges.

Taking place in Amsterdam from its very beginning, WDCD decided to take its show on the road to São Paulo in 2015. The event starred over 18 brilliant speakers – among them Stefan Sagmeister, Alex Atala, and Rick Poynor – through live talks, workshops and casual breakout sessions.


The new visual language was based on the piled up yellow and green boxes, which resembled the urban jungle of São Paulo.

Keeping in mind the approach of the prior editions, a new campaign was launched in order to create a bridge between Amsterdam and São Paulo.

Both offline (banners, programme book, goodie bags, signing, t-shirts, poster) and online (website, ads, social media) materials were designed to advertise the conference in English and Portuguese.

Since 2015, WDCD continues to evolve and grow. After São Paulo, the conference expanded into Mexico City, Nairobi, and New Delhi. It has also included a series of design books and even a global design challenge.

What Design Can Do!


Branding, Digital, EditorialGraphic

De Designpolitie︎ (Pepijn Zurburg, Richard van der Laken, Sara Landeira, Natasha Berting and Mafalda Remoaldo) and Mandacaru

José de Holanda